Brands build business.
When a business launches a new product or service, I help create their marketing strategy by defining: What do you offer that’s really different? Why is that important? How can we connect emotionally with your customers? We take those answers and create brochures, websites, videos or live events. The result is a strong brand that genuinely builds their business.
Consistency is key.
My experience as a brand ambassador and social media strategist ensures that a consistent and compelling message is shared across all points of contact between my clients and their customers. In my view, the consistency of an engaging message is key to the effectiveness of a brand strategy.
Here come the bullet points.
If you prefer a list of what I do, here’s one:
- Brand development (through visual Brand Boards and written Brand Platforms)
- Creative direction (through collaboration with graphic designers)
- Copywriting for print and web
- Scriptwriting for TV and video
- Website Content Developer and Editor
- Price Determination and Cost Control
- Business Model Developer, Business Registration, Business Profile and Business Plan Drafting
- Market Research
- Naming, taglines and headlines, mission statements, elevator pitches, trade-show support, business plans, live-event scripting, and other loose ends.
